MVMT shies away from the traditional watchmaking industry. The brand grew via an online community who shared their watch experiences across the globe. The on-trend premium products are designed for those who live in the moment, featuring a classic dial alongside strong lines and bold shapes to create a look that pops on the wearer's wrist.
MVMT goes against the dictum that the desirability of a watch is measured by how much it costs. The brand offers a wide selection for both men and ladies. Attracting a design-conscious clientele who want casual and dress watches to accessorize their lifestyle, MVMT offers classic leather styles as well as on-trend shades like rose gold, to complement any style and occasion.
MVMT was established with a crowdfunding investment. It's range of products now include watches, jewelry, and eyewear. MVMT distinguishes itself from the competition with minimalist designs at affordable price points, while not forsaking the importance of quality materials. Now owned by luxury watch brand Movado, MVMT continues its global reach with a community of 1.5 million customers.
Disrupting the Norm
Founders Jake Kassan and Kramer LaPlante created the brand for innovators and dreamers like themselves who had a mission to live life on their own terms. It is their core belief that premium fashion shouldn't have to break the bank. MVMT boasts more than 5 million supporters who have decided to #jointhemvmnt—the hashtag that unites movers, dreamers, and disruptors.
MVMT creates timepieces with a high-impact visual design that resonates with its core younger Millennial buyers. Unlike their parents before them, they either relied on their cell phones to tell the time or didn’t wish to make large investment purchases in watches.
For the Instagram generation, MVMT watches captured a mood and lifestyle in a single image. Available in both men’s and women’s collections, the watches feature classic analog displays. For those looking for more functionality, the Nova chrono range of watches offers dual time, date, and 24-hour sub-dials. The Voyager quartz collection goes for a simpler look with two dials at the 6 and 12 o'clock positions.
Band types include either quality leather straps or stainless steel bracelets in a choice of contemporary rose gold, gold, silver or black-plate finishes. Case sizes range from a delicate 3 mm to a chunkier 50 mm and dials come in classic white, black, or a striking midnight blue.
MVMT watches are ideal for those who wish to accessorize their look with a different timepiece for every occasion. Smart-casual pieces are perfect to wear for work or a dressed-down weekend and sleek eye-catching chronographs pair well with a suit or cocktail dress. If searching for a gift for a hard-to-please younger brother, daughter, or best friend, try Jomashop’s selection of MVMT watches for a sure-fire hit.