Hublot is a Swiss watch company founded in January of 1980. Carlo Crocco designed the first-ever natural rubber watch straps. He attached them to gold, porthole-shaped cases, creating an interesting juxtaposition of precious and ordinary materials. The combination was an instant hit and has been exponentially growing ever since. The porthole-shaped case, for which the brand was named, continues to be a mark of the Hublot watch, along with cases made of precious materials, such as gold, platinum and titanium, and straps made of high grade rubber. Hublot are some of the most recognizable watches on the market.